One of the most popular career choices for self-dependent Indians is blogging. Though blogging in India is growing at a rapid pace and is finally being considered as a mainstream career. Moreover, many young Indians are now looking at blogging as a business that helps them to earn income. Thus, to start a blog in India with a future-looking so bright. Through, this article, you will get well familiar with how to start blogging in India.
Steps to start a blog:
Select the blogging platform
What your blog is about? (Niche)
Pick a blog name and domain name for your blog
Picking the hosting to start the blog
Set up your blog
Design your blog
Plan your content
Writing your first blog post
Add important pages on your blog
Driving traffic to your blog
Detail study to know more about the step to start a blog:
Step-1: Select the blogging performance
There are many blogging platforms out there, as well as people having a different opinion about each of them.
Moreover, most of the bloggers start blogging on the WordPress platform. Thus, WordPress is popular because it is easy to use. Hence, 37% of the website in the world is power by WordPress. Once you have crossed the testing period, get a WordPress blog, and do not confuse yourself with WordPress.com and self-hosted WordPress blog. Thus, a self-hosted WordPress blog is what you need.
Step-2: What your blog is about? (Niche)
Choosing a topic or subject is one of the most crucial steps in blogging. Always make sure that you choose a niche that appeals to you and is interested to write about. Do not blindly choose niche thinking you can make a lot of money by blogging about it. Though this does not work in 2020 and your chances of success are better when you blog on a single topic. Moreover, Google which is the biggest search engine prefers a website that is built on a single topic.
Therefore, here are few factors to consider before choosing a niche:-
What do you love to talk about?
Do you know enough about it to continuously keep blogging on the topic?
Can you improvise on that topic by adding value to it?
Will you keep your blog aligned with the trends and ongoing topics in India?
Although, if you are wondering how to start in India, start with something that interests you the most. Your niche would be anything such as a travel blog, fashion blog, review blog, news blog, etc. So, you have to select the niche for your blog which can make some money for you.
Step-3: Pick a blog name and domain name for the blog
Domain name- There are four rules that I usually follow while choosing a domain name.
Easy to remember
It is easy to type
Easy to pronounce
Easy to brandable
A domain name is the URL of a blog that a visitor will use to open a blog.
Now, there are a few factors that you need to consider when you are picking your blog name.
What is your blog going to be about?
Your target audience
What is your blog going to talk about?
Are you planning on building your brand around the blog name?
Will you also find the same social media usernames?
Simply enter any word that you have picked for your blog and thus it will also show you available domain name suggestions.
Step-4: Picking the hosting to start a blog
Web hosting is where WordPress will be installed. Thus, this server which stays online 24×7 whereas all your future blog images, blog design everything will be stored on this hosting. Hence, the good thing is hosting is cheap. Features which help you to create a blog are-:
Live chat support
30-days money-back guarantee
Easy to use cPanel
Free domain name
The process to buy hosting instantly- Select the basic plan if you want to start one of the blog or plus plan. Moreover, on another step, you can claim your free domain name. If you are not ready with your domain name then you can click on choose later.
Now the next step is to fill up your contact information, which will help you to save some money. Next, is the payment information, you can pay via credit/debit card and many more. When you have made the payment, Bluehost will also create your blog in the next 10 minutes. This will be done automatically and saves a lot of hassles for beginners who just want a readymade blog.
Step-5: Set-up for your blog
In Bluehost, it helps you to automatically install the blog for you. However, you are not done as you have to complete a few things before so, that you can write your first blog post.
Step-6: Design of your blog
Blog design is the most important aspect of your blog because a good design will ensure that your visitor will love your blog. The fact that is how your leader will remember your blog. In WordPress, there is a concept called the WordPress theme. There is a readymade design that is available for all types of blogs.
Here are some easy to use modern theme clubs which I would recommend you to start with.
Perfect theme for any website:-
Genesis- This is one of the best themes for frameworks out there. I use this for ‘Shot Me Loud’ You need to buy the theme and website to make it suitable for you.
Astra theme- This is a lightweight theme that offers the template for all kinds of blogs.
When you will install this theme, you can pick from the readymade template, and your blog design will be ready within 30-45 minutes.
There are many more premium WordPress theme clubs out there but prefer the above two themes for the professional start.
Step-7: WordPress plugins
There are thousands of WordPress plugins out there. Thus, below only those plugins are mentioned which you should install from day one. Though, there are plugins which you should have on your newly created WordPress blog:-
Jetpack by WordPress.com
The above plugins will ensure that you have all the basic plugins installed on your blog.
Step-8: Plan your content
Writing an article or posts consistently is the only way to keep your blog alive. Creating awesome content that keeps drawing people back to your blog. One or two posts a month is also good if you could bring in immense value with it. I know people who wrote only 30 posts in 18 months and still making more than 2 lakhs a month. You should make a content plan before starting your blog. You can use an excel or Trello board. Thus, this comes with a checklist that helps you to write the perfect article. Though it is a good idea to do this in one sitting and next time you can start writing your content.
Step-9: Writing your first blog post
Furthermore, here are a few tips which will ensure you don’t make a mistake a newbie usually makes.
Your content should cover all the aspects of the topic you are writing about. Feel free to write 1000+ words.
Do not copy images from Google. Rather use those sites to download images for free.
You can also embed videos from Youtube.
If you wanna skip the general crowd and level up your blogging game, thus then read the guide on SEO copywriting. This will ensure whatever you will write will help you drive traffic from search engines.
Step-10: Add an important page on your blog
Some important pages which you should have on your blog:-
Media kit page-: You do not need it now, but you should know about it. This page is where you can write about your blog traffic and available advertising opinion.
Terms and conditions
About page-: Contain detail about your blog and you.
Contact page-: A page with a contact form. Thus you can use free contact form 7 or Jetpack contact form features to create a contact form on WordPress.
Step-11: Driving traffic to your blog
The initial step on how to start blogging in India whereas the next things which need immediate attention are increasing traffic and building a following.
A blog does not make out of great writing. It needs an equally effective marketing plan. Generating traffic and making sure that your blog reaches the right audience is pivotal.
Make your presence felt: Comment on other blogs and stay active on social media platforms and graphs. Thus this can help you to bring traffic to your blog.
Becoming a great blogger: These guest post will link back to your blog. It will help you to get recognized by a newer reader. It is a also better chance of appearing on a search engine. Though writing a guest post is a great way to jump into newer audiences.
Marketing and promotion: Always make it a point to promote your blog on a social media platform like Facebook, Twitter, and Instagram.
Search engine optimization: You can do common search queries throughout your writing. Though in this way your blog will appear on the top of the search engine result page, and more people are likely to read your posts. You can use Google Analytics or any other traffic statistics software to monitor the traffic.
Step-12: Monetize your blog
A blog that fulfills every parameter to become successful can move on to focusing on monetizing it. Thus there are several ways to monetize your blog. Some of them are:-
Running ads on your blog: Once your blog is generating a decent amount to traffic, you can start directing ads on to it You can choose which ad will be displayed on the blog and fix a price for these ads. Advertisers will directly get in touch with you in case of direct ads, saving you the cost of a mediator. Thus you will be paid a commission every time your reader clicks on the ads. Google AdSense, Tribal fusion, Buysellads, and Blog ads are some of the advertising networks which you can use to monetize your blog. Though it is the perfect mixture of professional and casual kind of stuff. You get all work essentially like free fast Wi-Fi, stationery, comfortable seats, plug points, and more. It also benefits in providing work opportunities and growing your business.
Becoming an influencer: The concept of influencer marketing taking over in India. Thus this influencer marketing is when brands connect with popular bloggers and influencers to promote the product through the original article, review, videos, and social media posts to share with their followers. Increasing internet penetration in India and a steady rise in digital spending have fuelled the growth of influencer marketing in India.
Freelance: If your blog on a subject gets popular, many websites and offline newspapers or magazines approach you to write for them and pay you for it. As a result, you can earn money with your skills and expertise.
How to make money from blogging:
A blog can earn passive income for you. Here are some of the most popular ways:-
Direct ad sales
Amazon affiliate program
Own digital products like eBooks, online courses.
The mentor to reach the next level of blogging:
i. Readership and improving your blog
A list blogger usually takes care of every detail to ensure that users subscribe to his blog, and love to be a part of it. This is what we call twining one time visitors into readers.
ii. Learn SEO to drive free traffic:
SEO is an advanced topic and it is hard to complete it in a single article. SEO helps you to drive targeted traffic from organic search which in turn makes more money for you.
On-Page SEO: Your content quality keyword placement, other factors
On-site SEO: Crawling indexing of your website
Off-site SEO: Backlinks from other sites
iii. Getting traffic to your blog:
If you have one everything mentioned above, you will start getting organic and traffic from social media sites.